Question: Should I have buyers directed to my site from Facebook or Instagram ads to buy my product?

Answer: The answer is….In a landscape where you can have buyers purchase directly on Pinterest, Facebook, and Instagram with a click, why would you ask them to schlep it over to your site with extra steps, and the potential to lose a sale?

Friction is bad. Creating more friction with extra steps gets in the way of the buying process. Capture buyers where your ads are to maximize customer acquisition. Keep buyers where they engaged to increase closing percentages.

Removing Buyer Friction

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